DP Imaging, which supplies signage solutions to the trade and particularly the retail/drinks and events industry, has created an unusual temporary pop-up shop for pizza brand Goodfella’s. The ‘virtual’ outlet was constructed on Grafton street, one of Dublin’s busiest shopping areas, to promote and test a new range of pizza’s for Goodfella’s as Sue Nugent, sales director at DP Imaging explained.

“There was an empty unit next to McDonalds on Grafton street which has been used a couple of times by the likes of Xbox connect and Nokia where it’s decked out to look like a proper shop for two or three weeks. In this instance DP Imaging made up the unit to look like an Italian restaurant for Goodfella’s. Most of the walls were covered in removable self adhesive vinyl to give a brick effect with menus and a chef incorporated into the graphics. These were produced on a 2.6m HP Scitex LX600 latex printer because the prints are odourless which is perfect for indoor applications. For some of the more difficult and uneven areas Foamalite was used and the graphics for these were produced on the companies NUR Tempo II, UV flatbed printer.”
Sue added that the temporary pop-up shop was open to the public for a number of weeks and proved a great success.
The pizza’s were free, real ovens were working behind the counter and there was even a man dressed up as a chef going around with trays of pizzas giving out samples.  Sue said “It was a very novel way for Goodfella’s to test and promote a range of new flavours and as usual it was a real rush job over one weekend.”


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