Designed to inspire and show how incorporating HP Latex printers, inks and compatible HP substrates into their operations can deliver business enhancing opportunities to PSPs, the events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations on a 152.4cm (60in) HP Designjet L25500 Printer.

Central to the tour is a 16.5m-long customised truck and trailer, which will embark on a roadshow across the UK, having already visited a host of European countries over recent months.

The Irish tour dates are as follows:

Monday 28th November, Ramada Plaza, Belfast
Wednesday 30th November, AVIVA Stadium, Dublin
Friday 2nd December, Curvaheen Park Stadium, Cork

The HP Latex Applications Tour will focus on how users can expand their creative applications offering and undertake a host of innovative graphic arts projects by maximising the multi-substrate printing capability of latex printers. As well as the HP Designjet L25500 Printer, these also include other print solutions, such as the new HP Scitex LX820 and LX850 Printers.

Additionally, the road show will explain the environmental benefits offered by HP Latex Printing solutions and how these technologies allow PSPs to limit the impact of their operations on the environment, while also fulfilling certain stipulations required of their own customers.

HP Latex Inks provide print durability and display permanence comparable to eco-solvent inks and low-solvent inks, and their water-based formulation helps reduce the impact of printing on the environment. From durable outdoor signage to odourless prints for indoor displays, HP Latex Inks provide high productivity printing and broad media versatility across both coated and uncoated substrates.

Sessions will showcase the new market opportunities enabled by the versatility of latex ink including non-traditional signage applications, such as wallpaper; indoor decorative textiles, printing on uncoated fabrics and fine art canvas reproductions. Previously impossible applications, such as printing for enclosed spaces, such as lifts, or places were strict regulations are in place, like in hospitals and restaurants are also possible using HP Latex Ink printers.

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