Agfa lines up its market broadside

Since the launch of its new generation of :Jeti wide-format inkjet printing technology, Agfa Graphics has been working hard to capitalise on its intensive spending on technology research and development—and it seems its efforts are now paying off.
 
The Agfa :Jeti Mira was launched as part of an ambitious programme of product portfolio expansion by the graphic arts giant
 
A steady number of sales across the UK and Europe have seen the printing giant extend its market share in the commercial print and sign-making sectors, with a key strength being its Thin Ink Layer Technology, which makes running its machines very economical.
 
Print Monthly spoke to Willy Van Dromme, marketing manager, sign and display for Agfa Graphics, and asked him to explain what is driving its progress: “Our approach has been to develop matched systems and bring them to market.
 
“We manufacture and develop our own ink, our own systems, and of course the software that drives the inkjet heads. We believe that by controlling the hardware, the ink, and the application know-how, we can offer best-in-class image quality, consistency, and colour reproduction.
 
We manufacture and develop our own ink, our own systems, and of course the software that drives the inkjet heads”
 
“The other important factor is that two years ago we started to develop a new line of products that are based on what we call a ‘common platform design’.
 
“So, we spent a significant amount of research and development money on building a high-end wide-format inkjet hybrid system, that enables us now to develop new technology from this base with a much shorter time to market.
 
“The final element is that there is a non-stop focus on quality and consistency in our manufacturing process, so that our products deliver highly-reliable and effective performance.”